After receiving permission from the New Jersey Division of Gaming Enforcement, Atlantic City’s Hard Rock casino has begun testing its sports betting offering. If this goes well, the casino will have its sports betting services in full operation just in time for the Super Bowl. This will be confirmed in the next few days when the casino operator officially releases its statement with regards to in-person sports betting at the gambling facility. Online sports betting is also being actively pursued by the company.
The sports betting market is quite lucrative and it comes as no surprise that Hard Rock casino has finally decided to join the party – the casino will be the eighth casino to offers sports betting in the state and its online sports betting app will be the tenth sportsbook apps in New Jersey. This venture will be the Malta-based GiG’s first every foray into the United States’ sports betting market.
It is certainly not going to stop there though – as the legal and regulated sports betting market in the country continues to grow, Hard Rock and GiG will probably seek to expand their gaming partnership to other states, especially those that already have operational Hard Rock casinos. Meanwhile, New Jersey is definitely a great place to test out the potential of the gaming market. This is primarily because the state championed the abolishment of the Professional and Amateur Sports Protection Act (PASPA) thus paving the way for legal and regulated sports betting across the country.
“We are delighted to have reached another achievement in our partnership with Hard Rock,” said Robin Reed, the chief executive officer of GiG. “Hard Rock has global recognition, unparalleled reach and the same high ambitions as us. We look forward to continuing to support Hard Rock’s growth in New Jersey and expansion around the world.”
New Jersey’s residents and visitors can now place on a wide range of sporting activities including baseball, hockey, basketball, football, soccer, and college sports among others on both online and mobile platforms. As it stands, over $1.24 billion has been spent on sporting events in the states since its gaming industry went lice back in June 2018
Hard Rock’s History
The casino operator is perhaps best recognized for its acquisition of the former Trump Taj Mahal on the Atlantic City Boardwalk back in 2017. After purchasing the property, Hard Rock added its branding and design as well as the world’s largest music memorabilia collection to it before finally reopening it on June 28, 2018, as Hard Rock Hotel & Casino Atlantic City. Sports betting will, therefore, be joining the casino’s over 120 tables games 2000-plus slots.