Hard Rock is arguably one of the most established companies with an impressive portfolio that extends all around the globe– the company owns, operates and franchises casinos and manages a number of hotel and casino properties in different parts of the world. Now, it plans to extend its reach by invading the online space with an online casino offering tailored to meet the needs of the online gambling market and outshine existing online casino operations.
The large corporation is also famous for its self-titled Hard Rock Live Performance venues as well as its award-winning website and thus, seeing how diverse its business model is, it was just a matter of time before they publicly declared their desire to go online. And so they did. The company officially announced the entrance of its iGaming division into a strategic partnership with Gaming Innovation Group (GiG) which is expected to materialize in the form of a new online casino offering.
As per the terms of the partnership, Gaming Innovation Group is going to provide Had Rock with a sophisticated – probably the most sophisticated – digital consumer platform and an accompanying back-end platform that will be used to manage the operations. The presentation of the online casino will generally be based on an amalgamation of both companies’ design and development teams. This will probably work to meet the 2018 launch deadline that the company has planned out at the moment.
According to Hard Rock’s Online Gaming SPV, Kresimir Spajic, “Hard Rock has an ambitious plan to become a global leader in the international online gaming space. We are confident that together with GiG we can disrupt the market through product innovation and unique user experience.”
This comes just a short while after Hard Rock International invested $500 million in its Atlantic City-based Hard Rock Hotel & Casino. The particular investment adds the United States’ second largest gaming market to Hard Rock’s already polished, 11-strong casino portfolio.