Hard Rock International to Get into US Online Casino Market

Hard Rock is arguably one of the most established companies with an impressive portfolio that extends all around the globe– the company owns, operates and franchises casinos and manages a number of hotel and casino properties in different parts of the world. Now, it plans to extend its reach by invading the online space with an online casino offering tailored to meet the needs of the online gambling market and outshine existing online casino operations.

The large corporation is also famous for its self-titled Hard Rock Live Performance venues as well as its award-winning website and thus, seeing how diverse its business model is, it was just a matter of time before they publicly declared their desire to go online. And so they did. The company officially announced the entrance of its iGaming division into a strategic partnership with Gaming Innovation Group (GiG) which is expected to materialize in the form of a new online casino offering.

As per the terms of the partnership, Gaming Innovation Group is going to provide Had Rock with a sophisticated – probably the most sophisticated – digital consumer platform and an accompanying back-end platform that will be used to manage the operations. The presentation of the online casino will generally be based on an amalgamation of both companies’ design and development teams. This will probably work to meet the 2018 launch deadline that the company has planned out at the moment.

According to Hard Rock’s Online Gaming SPV, Kresimir Spajic, “Hard Rock has an ambitious plan to become a global leader in the international online gaming space. We are confident that together with GiG we can disrupt the market through product innovation and unique user experience.”

This comes just a short while after Hard Rock International invested $500 million in its Atlantic City-based Hard Rock Hotel & Casino. The particular investment adds the United States’ second largest gaming market to Hard Rock’s already polished, 11-strong casino portfolio.

More News

Does Mobile Sports Betting Have a Future in New York?
At the beginning of April 2019, New York lawmakers opted to leave mobile sports betting out of the state’s FY
Read more.
Two Arkansas Racetracks Reopen as Full-Scale Casinos
In November 2018, Arkansas was one of the states that were voting in favor in of gambling expansion. Earlier this
Read more.
West Virginia Legalizes Online Gambling and Poker
West Virginia is now the fifth state in the United States to have given the green light for an online
Read more.
Virginia Advances Casino Gambling, Sports Betting Bill
The Virginia General Assembly has made a historic move by supporting the legalization of sports betting and casino gambling by
Read more.
St Patrick Smiles on Hawaiian Who Wins $1m in Las Vegas
Las Vegas is a place where quite a few interesting stories begin, and sometimes even end. A Hawaiian visitor of
Read more.
Bet365 Prepares to Debut in the United States
Renowned United Kingdom-based online gambling operator Bet365 is a step closer to offering its gaming services to the growing sports
Read more.
Carl Icahn Ups Stake to Become Caesars’ Largest Shareholder
Entities related to New York billionaire, Carl Icahn have in the past week purchased 38.9 million shares of Caesars Entertainment
Read more.
Keystone State Marks March Gambling Awareness Month
Jennifer Smith, the Keystone State’s Drug and Alcohol Programs (DDAP) Secretary has today officially kick-started the activities that mark Mars
Read more.
Virginia General Assembly Passes Casino Legislation
Last Saturday, the General Assembly of the state of Virginia passed compromise legislation that would effectively introduce the state –
Read more.
AGA Pens Advisory Letter on Gaming Priorities to US Congress
The United States’ gaming industry has seen a lot of ups and downs but it goes without saying that it
Read more.

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll Up