Renowned digital casino solutions provider, NetEnt, has signed a deal with Atlantic City’s Hard Rock Hotel & Casino. The company’s NetEnt Americas LLC subsidiary will be overseeing the partnership with Hard Rock. This new deal gives NetEnt AB the opportunity to extend its already significant presence in New Jersey’s regulated online casino market.
As such, NetEnt will be providing software and content to Hard Rock’s new real-money online casino that will be powered by Gaming Innovation Group (GiG) and is expected to go live before the end of 2018. The Stockholm-listed NetEnt AB further explained that the Atlantic City property will be launching an iGaming service that will be able to fully utilize the company’s range of games and solutions. NetEnt is known for providing premium gaming solutions that have always kept their customers ahead of the competition thanks to the outstanding games and the cutting edge underlying platform that accompanies the games.
“I am thrilled about the prospects of working together with Hard Rock to offer our award-winning games to their online casino players in New Jersey. Hard Rock has a strong global brand and I look forward to supporting them to grow their new online casino business”, says Björn Krantz, Chief Commercial Officer of NetEnt.
Hard Rock Hotel and Casino is operated by Hard Rock International which is one of the world’s largest hospitality businesses in several different parts of the globe. In addition to its vast number of hotels, restaurants and casinos, Hard rock International is gunning for a piece of New Jersey’s online casino market with an online gaming offering that will be operated alongside their land-based casino in the state.
“We are delighted to partner with NetEnt, known for its innovative and forward-thinking gaming solutions. NetEnt’s market-leading game titles and digital casino expertise will help us drive online casino growth with our own iconic Hard Rock brand,” said Kresimir Spajic, the Senior Vice President of Online Gaming at Hard Rock International