Bragg Gaming Group Makes Michigan Debut with BetMGM

With its content now live with BetMGM in the state of Michigan, Toronto-listed gaming provider Bragg Gaming Group has further extended its foothold in North America.

Bragg’s Spin Games studio has been working with BetMGM for several years throughout the states of New Jersey, Michigan, and Pennsylvania, and this new launch is an extension of that partnership. As of today, six iGaming operators in three different North American markets are online using the Company’s new content and technology.

Lots to Look Forward To

After launching Bragg’s new Remote Games Server (“RGS”) technology with the operator, BetMGM’s customers in the Great Lakes state now have access to new proprietary content as well as new exclusive titles from the Company’s partner studios.

“We have placed an emphasis on expanding our existing relationships with North American iGaming operators to include content from the new proprietary studios we launched this year, as well as exclusive games from our latest third-party studio collaborations. This new launch with BetMGM further expands on our successful execution of this strategy, which we expect will help drive consistent, long-term growth. We are pleased to build on our existing relationship with BetMGM and look forward to providing them with content that helps them continue engaging with their existing players at high levels and attract new players.”
Lara Falzon, President and Chief Operating Officer for Bragg Gaming Group

Bragg has expressed their excitement about expanding its partnership with BetMGM, saying that they look forward to supplying BetMGM with material that will assist the company to maintain high levels of player engagement and attract new customers.

High Hopes for Michigan Gaming Market

Gross Win from Michigan’s online casino business is expected to exceed US $1.5 billion by 2022, as reported by H2 Gambling Capital. With a 38% share of the Michigan online gaming market in August 2022, BetMGM is the largest online casino operator in the state and is poised to reap the rewards of the booming iGaming industry in the state. Its partners will also thus get a piece of that action.

Despite the fact that iGaming did not arrive in Michigan until 2021, it is one of the fastest-growing industries in the state and across the country. Today, the state remains vital in the development of technologies that benefit the online gaming industry in the United States.

Tomas Medon

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