Evolution Extends Footprint with William Hill US Deal

As part of their efforts to capitalize on the rapidly-growing gambling markets in the United States, renowned gaming solutions developers Evolution Gaming and gambling operator William Hill have recently announced an extension of their existing partnership. The existing partnership serves regulated markets in Europe. Even so, they both have some pretty ambitious growth plans and it does not come as much of a surprise that the United States happens to be one of the places they have their sights set on.

New Jersey First

As per the terms of the partnership agreement Evolution Gaming’s live casino solutions will be coming to William Hill U.S. properties starting with New Jersey. The state seems to have been a strategic choice for the partners especially because they already have a presence there. Evolution Gaming already has a state-of-the-art live gaming studio in Atlantic City. William Hill also has some operations in the state.

There are, of course, plans for other states as well. As it stands, William Hill boasts of a strong presence across the United States. With a total of 113 race and sports betting facilities, the partnership with Evolution Gaming will certainly be a big boost for their growth plans in the country.

“We are very proud to have been selected by William Hill U.S. Our Live Casino solutions have been instrumental in helping to make William Hill’s Live Casino a stand-out offering in regulated European markets. We very much look forward to achieving the same high levels of success for William Hill in the United States.”
Evolution CEO Malta and Chief Commercial Officer Johan Nordstrom.

Acquisition Plans

To further boost their growth plans, both William Hill and Evolution Gaming have had some pretty lucrative acquisition plans in the works. These are beginning to take shape pretty nicely as well.

Caesars Entertainment has agreed to buy William Hill for $2.9 billion. Once the deal closes, Caesars intends to double-down on the United States operations while selling off all non-US operations. This will include up to 1,400 betting shops located in the United Kingdom. Their US operations will try to retain as many existing employees as possible. Hopefully, employees in the United Kingdom will also be retained by the new owner of the United Kingdom-based operations once the acquisition deal is sealed.

Evolution has also been very busy pursuing some development plans with one of the most significant being the intended acquisition of NetEnt. This is still subject to regulatory approval but if it closes it will mark another major milestone for the gaming content supplier.

Tomas Medon

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