Eagle Casino and Sports Goes Live in Michigan

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Gamblers in Michigan recently got yet another great online casino and sports betting option. Eagle Casino and Sports, the new platform, is owned and operated by Soaring Eagle Gaming, the Saginaw Chippewa Indian Tribe of Michigan’s gaming arm.

For this to be a success, the tribe had to find a great partner. That ended up being GAN Limited, one of the world’s leading B2B technology providers. Its industry-leading offerings include real money internet gaming solutions. The company also has a great reputation as a leading International B2C operator of Internet sports betting. All that will now be available to gamers in Michigan.

As per the terms of the agreement, GAN has implemented its proprietary GameSTACK™ enterprise software platform onto the client’s technical infrastructure. The company deployed this on the property and to ensure full compatibility, GAN worked with Soaring Eagle Gaming to design and create a modern online portal for iGaming and sports betting. That way, they could optimize for web, iOS, and Android devices.

Later this year, GAN plans to use its unique iBridge Framework to maximize the monetization of Soaring Eagle’s patron information. This amazing technology will also allow the tribal online gambling operator to utilize GAN’s on-property shop loyalty program.

Expanded Agreement

One other thing that has changed is the previous arrangement between GAN and Soaring Eagle. This now has a wider scope that includes fully managed marketing by GAN. Facilitating this will be the GAN Marketing Services team specialists. They will work with Soaring Eagle’s on-property retail marketing and player development teams. The goal is to further boost online user acquisition and retention. That is great for both parties’ expansion plans.

“GAN’s enterprise software and marketing expertise will help drive improved adoption and retention of our online offering for current and future players and we look forward to seeing the newly-launched online business complement our established retail gaming business in the coming years.”

Melinda Coffin, Chief Executive Officer of Soaring Eagle.

In other intra-State iGaming markets, GAN’s highly optimized technology platform, along with its extensive digital marketing services, has proved effective at user acquisition and retention marketing. Some of the places they have been very successful are New Jersey and Pennsylvania, two of the biggest gaming markets in the United States.

The Michigan market is just a little over a year old. However, it has proven to be very robust and full of potential. That said, with Soaring Eagle’s strong brand, large database, and planned marketing spend, GAN’s help will significantly help in capturing a huge chunk of the state’s iGaming market.