SOFTSWISS Sportsbook Unveils New CMS For Online Sports Betting

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SOFTSWISS, a renowned iGaming specialist and software supplier, stated earlier this week that it is simplifying the process of maintaining websites built on its sportsbook platform by implementing a new, dedicated content management system. As a result of the CMS’s development for online sports betting projects, operators now have an additional tool for customizing their brand identities.

According to the firm, traditionally time-consuming adjustments may be made in a matter of seconds without the involvement of a front-end developer. This means that its partner operators may simply and rapidly add or edit any sort of information using its handy CMS tool.

Among the many features provided by the SOFTSWISS Sportsbook team are options for:

  • Updating license information and license seal
  • Setting up live chats
  • Prompt localization
  • Enabling better SEO promotion
  • User profile customization, header, left sidebar, footer, and contacts forms as well as many other useful features.

More to Come

The Sportsbook CMS has yet another important benefit on the way. The website’s content management system will be modified to include new features for putting up and maintaining banners. Operators will be able to target banners to a certain player audience, event, country, or any other relevant attributes.

“Our main task now is to make the Sportsbook the most flexible solution for online betting. Launching the CMS is another logical step towards this goal. This is not the last technical update for the near future. We are currently working on a feature that will allow the Sportsbook to immediately stand out from the competition.”

Alexander Kamenetskyi, Product Owner at SOFTSWISS Sportsbook

Also included are Hunting tournaments and Lootbox bonuses as gamification tools for online sports betting.

A Redesigned Web Experience

As part of its brand revamp, SOFTSWISS has unveiled a completely updated corporate website. Incorporating a user-friendly product display platform with an online tool for company development, the newly revamped website is a powerful combination. Among the company’s stated values are expertise, innovation, and security, which are all reflected in the modern design of the product.

In addition to having a more modern appearance and feel, the website’s navigation has also undergone an overhaul. Visitors to the website will be able to learn about SOFTSWISS goods and services, in addition to the solutions that are based on those offerings. Users of the website may anticipate the addition of more pages in the near future, along with more product announcements.