As part of its broad expansion plans in the highly lucrative European gambling market, renowned online casino content developer and provider Playson has recently teamed up with 88casino. The 888 Holdings-owned and Gibraltar-based 888casino is one of the leading online gaming destinations on the planet and this precisely what makes it such a great partner for Playson.
A Full Library Slots
As per the terms of the partnership agreement between 888casino and Playson, the latter will now provide 888casino with full access to its massively popular library of online slots. That said, 888casino users will be able to enjoy all of the amazing games that are developed by Playson. These will include fun and exciting games such as Red Chilli Wins, Solar Queen, and Fruit Xtreme. There will also be several new slots titles available on the platform.
All this will be facilitated through the Pariplay platform, that is, Playson will use it to integrate all of its content with 888casino. This seamless integration is going to be vital to their growth and will happen before the second quarter of the year begins.
For a start, Playson’s slot titles will be made available in a few select locations where 888casino is already operating. These will include Denmark, Spain, Sweden, Romania, and Italy. It seems that these will act some kind of launchpads where the two companies will be testing out their product before ultimately extending access to other parts of Europe. By the end of the year, Playson’s games will be available to nearly all of the European markets where 888casino is licensed to operate in.
“We’re thrilled to be joining forces with an operator as well-established as 888casino. The company has been at the forefront of the online gaming industry for over a decade. Our portfolio of games will be a great addition to its offering, and we are excited to be further extending our reach across Europe,” Christos Zoulianitis, one of Playson’s executives commented.
The move is definitely great for 888casino’s expansion plans too. The company has over the past several months increased its efforts to expand its offerings. Its plans for these involved both the development of in-house content as well as the addition of titles from third-party developers.
Capitalizing on the Growing Market
As mentioned earlier, Playson plans to have its titles available in as many markets as possible. Not only is partnering with a number of gaming partners across the continent but it is also developing new and innovative solutions for their partners. Some of their most recent developments were showcased at the recent ICE London 2020. That is just the beginning so it seems.