Caesars Entertainment to Launch Sports Betting in New Jersey

Caesars Entertainment Corporation is about to become the latest casino operator to expand its sports betting services in the United States. The company is preparing to launch not one but two sports betting operations in Atlantic City, that is, at Bally’s Casino and Harrah’s, both of which it owns. As it stands, Bally’s Casino in Atlantic City, already had temporary sports betting facilities in place which will make the process of building the full sportsbooks within the next nine months.

Partnership with Scientific Gaming

Caesars Entertainment has chosen to partner with Scientific Games for the sports betting venture and is set to use the software provider’s technology via the OpenBet sports book. In addition to the land-based sports betting services, the casino operator also plans to launch a mobile wagering offering in the future. Unfortunately, no official launch date has been announced.

“We are excited that Caesars chose Scientific Games’ OpenBet sportsbook technology to provide the company and its players with our advanced, proven sports betting platform. This is a pivotal deal that will shape the U.S. sports betting landscape for years to come. Together, we will usher in a new era for gaming in the U.S. and welcome thousands of new players into the sports betting market. With OpenBet, our powerful and robust sportsbook platform, Caesars will have a truly open platform and end-to-end product suite that delivers the very best and flexible solutions. Our SG Digital team is excited to help Caesars build for the future, as they expand their sports betting across land-based, digital and mobile platforms into newly regulated markets,” Scientific Games’ president and chief executive officer, Barry Cottle.

As per the partnership agreement, Scientific Games will enable Caesars to utilize its industry-leading technology delivered through the OpenBet product suite. This is set to significantly improve the dynamism of the land-based casino experience for the casino’s customers and this is certainly bound to improve with the yet-to-be-launched online gaming platform. OpenBet boasts of managing more than 2 billion online bets, which, as it turns out, is the largest share of the total number of online bets in the world.

The OpenBet product suite is also considered to the world’s largest sportsbooks operator thanks to its feature richness and reliability especially with regards to its vast array of richness and reliability in managing a high volume of transactions even during the most demanding times.

“With OpenBet, our powerful and robust sportsbook platform, Caesars will have a truly open platform and end-to-end product suite that delivers the very best and flexible solutions and has proven success managing the largest share of the world’s online bets [with] more than two billion online bets annually,” Cottle added.