Last Tuesday, Evolution Gaming announced its new partnership deal with Paddy Power and Betfair, the two popular brands of the Flutter Entertainment. The renowned sports betting, gaming and entertainment provider hopes to leverage the power of Evolution Gaming’s award-winning Live Casino portfolio. This move is intended to allow the gaming operator to further strengthen its own product and brand portfolio which will certainly be great for its massive global customer base.
What the Deal Entails
As per the terms of the partnership agreement between the two companies, Paddy Power and Betfair will now be offering the entire Evolution Gaming Live Casino library. This will include Evolution’s highly-acclaimed and exclusive game show titles like Lightning Roulette and Deal or No Deal Live. Evolution’s international native speaking roulette package is also included in the deal.
As it turns out, even though the partnership deal was just recently announced, both companies have been working towards it for several years. Since both of them are quite well matched when it comes to ambition and culture, it is safe to say that the deal was almost assured right from the moment the negotiations started.
According to Sebastian Johannisson, the Chief Commercial Officer at Evolution Gaming, their partnership with Flutter Entertainment is going to make the players really happy. With a lot of improvements having been made and added to the live game shows offerings, there is a lot to look forward to.
The officials at Paddy Power, one of the Flutter Entertainment brands that are set to benefit from the partnership, are very enthusiastic and excited about the deal. This is not only because they will now be able to offer exclusive big brand live games but also because of their new association with Evolution which is known for its strong performing product lines.
Flutter’s Expansion Bids
The landmark deal with Evolution Gaming aside, Flutter Entertainment has been very busy for the past few months as it strives to extend its footprint across more global markets. A few weeks ago, the company made headlines once again after it announced a massive merger with The Stars Group, one of the biggest global gaming brands.
The merger which is still waiting for regulatory approval is set to close sometime next year. When that happens, the two companies will create the largest online gambling company on the planet. This is all thanks to their presence in a number of lucrative markets all around the world as well as their impressive arsenal of popular gaming brands. These brands include PokerStars, Sky Betting & Gaming, Paddy Power Betfair.