New Jersey’s gambling industry is just starting to get back on track especially with the reopening of two new casinos in the last week. Hard Rock and Ocean Resorts casinos both went live in massive grand openings a little over a week ago and while they have certainly begun to return Atlantic City to its former glory, both operators are already planning their next ventures. In fact, one of them, Hard Rock Casino, has already taken the step forward by launching an online gambling website which is now a pretty significant addition to the state’s already thriving online gambling industry.
Atlantic City’s Hard Rock Hotel and Casino’s real money online gambling platform officially and subtly went live last Tuesday (July 3) becoming the state’s 26th legal online gambling site. After its launch, the director of the New Jersey Division of Gaming Enforcement, David Rebuck, confirmed that Hard Rock had passed all the necessary equipment and systems tests before they were cleared for launch and operation on Tuesday.
Hard Rock joins six other New Jersey online gambling licensees, who include Borgata, Golden Nugget, Hard Rock, Resorts and Tropicana, and Caesars Interactive-NJ, which includes Caesars and Harrah’s. the state regulator has also approved other gambling companies that are known partner of Atlantic City casinos.
“Our online gaming team has done an amazing job launching one of the most dynamic online gaming experiences in the industry,” Hard Rock’s Atlantic City president, Matt Harkness said. “We’re excited to extend the Hard Rock brand beyond the Boardwalk and let casino players (play) across the Garden State.”
The number of online casino licensees in the state is also expected to grow further with one not being far behind – Ocean Resort Casino is reportedly preparing to offer online casino services. According to Rebuck, the operator’s gambling operation is still in its testing phase with the state regulators.
Tiding GiG Over
Hard Rock’s online gambling operation was in conjunction with Gaming Innovation Group (GiG) which was also recently awarded a provisional license by the New Jersey Division of Gaming Enforcement. GiG will be using this license until it is awarded its first full-fledged US operating license.
GiG and Hard Rock Atlantic City made their partnership public earlier this year with both operators making it clear that they were going at a piece of the online gambling pie.
“We are delighted to now be going live with Hard Rock in New Jersey, a first step in our mutually ambitious plans to take market share in the regulated online gambling market in the US,” GiG CEO Robin Reed said in a press release. “Hard Rock has ambitious plans to become a global leader in iGaming, and we are proud to have been selected to help them. We get to partner with one of the world’s best-known brands to make a standout new online casino. It is really an exciting time at GiG.”