Kambi Among Companies Chosen for New York Mobile Betting

  • Edited
  • 3 minutes

The sports betting sector in New York is shaping up very well. Recent developments are poised to make the state one of the largest with mobile sports betting. This could be a reality by February 2022 which is just in time for the Super Bowl. As expected, lots of operators have expressed interest in being part of the sector.

One of the groups that have won licenses to operate in New York includes PointsBet, Caesars Entertainment, Wynn Resorts, Rush Street Interactive, Resorts World, and Kambi Group. The other notable group that will be expanding their footprint in the state include BetMGM, DraftKings, Bally’s and FanDuel.

In Kambi’s case, the operator inked a lucrative partnership deal with Rush Street Interactive. The partners have received a 10-year Mobile Sports Wagering platform license from the New York State Gaming Commission. Already, plans to launch their sportsbook are already underway. This too is expected to come to fruition by February next year.

“Kambi has proven time and time again that we know what it takes to succeed in some of the world’s most competitive sports wagering markets. Therefore, we are confident our mobile sportsbook will be just as popular with New Yorkers as our on-property product, which has been live in the state for the past two years.”

Kristian Nylén, Kambi CEO.

Considering how big the population in the Empire State is, a regulated sports betting market certainly has a lot of potential. Kambi’s and other brands’ presence in that market will thus spark competition and lead to the creation of very innovative and interesting services.

Kambi Also Taking on the Other States

New York aside, Kambi is also going after its ambitious expansion plans in other states across the country. One of the most notable expansions will be in Michigan where Kambi has recently entered a multi-channel sportsbook pact with the Saginaw Chippewa Gaming Enterprise.

As per the terms of the partnership agreement, the Saginaw Chippewa Indian Tribe will integrate Kambi’s sportsbook platform into its properties in Michigan. These include the Soaring Eagle Casino & Resort and Saganing Eagles Landing Casino & Hotel. The technologies they will integrate include the Kambi kiosk, Bring Your Own Device technology and Bet Builder product. They also have plans to jointly launch an online sports betting platform in the state.

For both parties, the partnership presents a unique opportunity to grow their businesses. On the part of Kambi, having yet another relationship with a market leader makes its plans all the more valuable in the rapidly-growing US sports betting market.