With a license issued in Michigan in the middle of July, iGaming content provider Play’n GO made its way into the burgeoning US online casino sector. It was a “landmark event,” according to CEO Johan Törnqvist. This change allowed Play’n GO to distribute its library of slot machines to states in the United States that had recently adopted gambling regulations. The business has now secured a license to operate in a lucrative segment of the country’s gaming industry.
Play’n GO was recently given the Casino Service Industry Enterprise waiver by the New Jersey Division of Gaming Enforcement. With this waiver, the studio now has the legal approval to provide its portfolio of premium content to operators in the Garden State.
Its rich content portfolio will now be accessible to online players in the Garden State. After a successful debut with PokerStars, New Jersey players may now access Play’n GO’s world-famous classics. Reactoonz 2, Rise of Olympus, Rich Wilde, and the Book of Dead are just a few examples.
Building On an Already Strong Foundation
Launching its content portfolio in New Jersey solidified the company’s position as the world’s top provider of casino entertainment in regulated markets, where it had already been one of the leading suppliers.
“We have talked about our plans to bring world-class entertainment to regulated markets across North America, and launching in New Jersey so soon after landing our license in Michigan underlines this commitment. It’s exciting to jump into the action in New Jersey, a state long synonymous with gaming via Atlantic City, which is now leading by example in the online space by delivering fantastic experiences to players in a safe and responsible fashion.”Magnus Olsson, Chief Commercial Officer for Play’n GO
This is just the beginning for the firm. Play’n GO’s ultimate objective is to be the go-to business partner for operators in all regulated US and Canadian jurisdictions. Even though the firm has reached a significant milestone by expanding into New Jersey, they are only getting its operations underway.
By prioritizing the player experience and making games that are fun to play, they have risen to the top of the regulated marketplaces. Managers at the company see this as a competitive advantage in the United States. Even so, they won’t take anything for granted and instead plan on actively listening, learning, and adjusting so that they can provide US players with the finest possible casino entertainment.